Since we began in website design and development in 1995, technology has changed drastically allowing us to create websites that would have only been a distant dream back then. Database powered websites are now the norm, I remember in 2003 when I used to update the Wilko website by hand each month, updating all prices on their website manually.
Speed of advancement in technology hasn’t slowed down in the last 25 years, we are redesigning and building the Matlock Town Council website we built just six years ago but this time around, it is much smarter than before. Features that took thousands of lines of code to write are now achieved with a fraction of the code, screen sizes have grown providing more screen space for the new website design, device usage has changed considerably also. Looking back to 2013 when we created our proposal for the old Matlock Town Council website, mobile visitors accounted for just 2% of all page visits, whereas 2020 sees over 70% of visits from a mobile device.
Are you worried that your website is no longer working for you? We can provide a free website audit to analyse how your website performs in 2020. Some things we look at are;
- Does the design of your website match expected standards? Is your design instilling confidence in your brand/business or putting your customers off?
- Is your website optimised for mobile users?
- Does your website appeal to your target market?
- How do search engines view your website, do search engines promote your website or hide it away?
- Are you offering the correct website features to your customers?
- Are you using the correct infrastructure for your website?
Essentially, we will look at many aspects of your website to see whether it is working for you. Sometimes a quick fix is all that is needed. For example, we recently updated a Derbyshire based business. Their page views had dropped heavily over recent years despite heavy investment in their website previously.
We found that the bulk of their visitors used a mobile device, however their website was broken in mobile view. Search engines were limiting the ranking of their website due to the slowness of their website.
The design of the website was still pretty good and due to their not too distant investment, wished to retain their website design. To improve their website we;
- Modified their existing website to work on mobile devices
- Updated their code to be compatible with more modern scripting and updated their web server to take advantage of this modern scripting
- Performed other website optimisation techniques to speed up their website
- Placed their website behind a secure server, improving the security of their website
As a result, they immediately (within 2 weeks) saw a 200% increase in sales mostly due to mobile users being able to use the website. Their website is now 550% faster to load which is seeing a drastic rise up the search engine rankings.
Obviously every customer is different, we will provide a free no obligation audit and advise how we will update your website to be the perfect business tool for 202o and beyond.