It has been amazing to see so many companies taking advantage of the current situation (COVID) to update and/or refresh their company brand. For many, the desire to come out of the COVID pandemic for the better has prompted them to look at their brand identity, a project many have been putting off for a long while.

During the last few months, we have created brand identities for six new companies and refreshed the brands of a further four companies.

Branding projects are a favourite of ours, a brand is not simply a logo, but a way a company is perceived by those who experience it. A brand immediately invokes an emotional response that heavily affects their impressions of your company before even using any services.

This feeling a person receives from a brand is incredibly powerful, you may find yourself browsing products or services and are immediately drawn to a particular product.

Imagine two competing products/services, one looks professional and makes you feel confident in their product/service. The other looks a little wishy-washy (I really expected that word to be flagged up by the spell checker). Which would you choose?

Our process for branding projects is clear, we find out as much information about you before we begin. We find out about your company, your customers, your competitors, where you position yourself within your market, your company history, your usp etc etc. A brand should focus towards your business but also your customers, after all, customers determine whether a business is successful or not.

Are you starting a new business or do you want to update your brand? Contact us for a no obligation chat to find out what we can do for you.