accessibility dda and pas 78
Making data accessible to all persons regardless of ability or disability is at the forefront of most peoples minds. In October 2004, the Disability Discrimination Act, 1995 (DDA) required all service providers to ensure all of their services are accessibile to people with disabilities.This includes promotional material and the web. All of our materials can be provided in many formats and our web sites are programmed to conform fully with the leading authority on website accessibility, the W3C.
In March 2006 the PAS 78 elaborated upon these guidelines to provide an extensive standard for producing accessible websites.
If you are still not convinced in the benefits of a fully accessible website, here are a few stats form Legal and General finance house following a recode of their website to be DDA compliant:
- - A 30% increase in natural search-engine traffic
- - “significant improvement” in Google rankings “for all target keywords”
- - 75% reduction in time for page to load
- - Browser-compatibility (not a single complaint since)
- - Accessible to mobile devices
- - Time to manage content “reduced from average of five days to 0.5 days per job”
- - Savings of £200K annually on site maintenance
- - 95% increase in visitors getting a life insurance quote
- - 90% increase in Life insurance sales online
- - 100% return on investment in less than 12 months.